the genesis of Why Not Coco evolved from a late 1950's travel brochure for the Coco Islands  •  having been employed for large facilities, both partners longed to join forces and open an editorial boutique that was editor owned and incorporated thier creative culture  •  a place where dogs roamed freely, cocktails are served frequently and clients were creative partners  •  our own place  •  the thought was idyllic  •  much like this set of small islands  •  this, combined with our "why not?" additude created what is known today as, why not coco, inc.