the genesis of Why Not Coco evolved from a late 1950's travel brochure for the Coco Islands • having been employed for large facilities, both partners longed to join forces and open an editorial boutique that was editor owned and incorporated thier creative culture • a place where dogs roamed freely, cocktails are served frequently and clients were creative partners • our own place • the thought was idyllic • much like this set of small islands • this, combined with our "why not?" additude created what is known today as, why not coco, inc.

